For years, Texas Tech game days opened with a signature sound: the soft whirr of tortillas sailing through the West Texas sky. It was quirky, joyful, and instantly recognizable — a lighthearted symbol of Red Raider pride that made national highlight reels and first-time visitors gasp and grin.
How the Tortilla Toss Started
The tradition took off in the early 1990s when students wanted a harmless, hilarious way to celebrate the “Guns Up!” energy before kickoff. Tossing tortillas quickly became a visual calling card for Jones AT&T Stadium — a unifying, laugh-out-loud moment shared by thousands.
Why It Had to Stop
Over time, the fun created real challenges. Crews spent hours cleaning the field and stands. Stray tortillas could interfere with play and equipment. A few fans pushed boundaries by bringing in non-tortilla items. As a result, the stadium tightened security and banned the practice. Today, throwing tortillas can lead to ejections, student conduct actions, and even loss of ticket privileges — not the memory anyone wants to take home from game day.
Pivot the Tradition: Wear Your Tortilla
If tortillas can’t fly, they can still shine — on your fit. We’re inviting every fan to pivot from throwing to showing with tortilla-pattern apparel and accessories. It’s the same spirit, fewer penalties, and way more photo-ready.
Build your game-day look:
• Tortilla Hoodies & Tees – Cozy, bold, and unmistakably Raiderland.
• Caps & Beanies – Top off your style with a crispy-clean finish.
• Socks, Bandanas & Scarves – Subtle touches that still say “Tortilla Nation.”
Game Day vs. BYU: Make the Stands a Tortilla Mosaic
Next Saturday against BYU, let’s fill the stadium with tortilla patterns from head to toe. Trade the toss for tortilla style, keep the field clean, and keep the tradition alive — just evolved.
Share your look with #TortillaStyle and #WreckEmWear. We’ll feature our favorite fits on our socials and site galleries.
Tortilla Toss Timeline (Quick Hits)
• Early 1990s: Students start tossing tortillas before kickoff.
• Popularity Boom: National attention and viral photos cement the tradition.
• Growing Pains: Cleanup costs, on-field interference, and safety concerns rise.
• Crackdown: Stadium bans the toss; ejections, financial fines, and ticket penalties enforced.
• Today: The spirit continues — on clothing, not on the field.
The Spirit Stays. The Method Changes.
The tortilla toss was always about unity, creativity, and pride. That hasn’t changed. This season, celebrate the same Red Raider spirit in a way that’s stadium-approved and selfie-ready — by wearing your tortilla, not throwing it.
Shop your tortilla look now: TechTortillas.com
