About Tech Tortillas
Texas Tech Tortilla Tradition Apparel
You can’t throw tortillas anymore… but you can wear them.
Texas Tech University alum Kirby Holmes, class of 1994, created TechTortillas.com on January 1, 2023 to celebrate the legendary tradition of tossing tortillas at Red Raider football games. What started as a rebellious and unforgettable fan tradition is now evolving into something new.
The tradition is advancing: Wear'em Tech!
From Tossing to Wearing: Keeping the Tradition Alive
For decades, Texas Tech students and alumni have made their mark by throwing tortillas onto the field at Jones AT&T Stadium. While policies may change, the spirit of the tradition lives on.
TechTortillas.com exists to keep that tradition alive in a new way through bold, fun, and unforgettable tortilla themed apparel and gifts.
Instead of tossing tortillas, fans can now wear the tradition with pride on game day.
Shop Tortilla Style Apparel and Gifts
Built by a True Red Raider Insider
Kirby Holmes was among the Texas Tech students of the early 1990s who experienced the tortilla tossing tradition firsthand. With insider knowledge and a deep love for Texas Tech culture, Kirby saw an opportunity to evolve the tradition for a new generation of fans.
With the ongoing popularity of tortilla tossing, he pivoted toward creating a curated collection of tortilla themed fashion and gifts designed for:
- Texas Tech students
- Red Raider alumni
- Game day fans
- Families and supporters
Wear'em Tech!
Why TechTortillas.com Exists
TechTortillas.com is more than a novelty site. It is a movement built around identity, tradition, and standing out.
Our mission is simple:
- Celebrate Texas Tech traditions
- Create unique tortilla themed apparel
- Help fans stand out at games and events
- Keep the Red Raider spirit alive in creative ways
Whether you are in the stadium, at a tailgate, or watching from home, TechTortillas.com helps you represent Texas Tech in a way no one else can.
About the Founder
Kirby Holmes is a Texas Tech graduate, entrepreneur, and lifelong innovator. In addition to founding TechTortillas.com, he is the creator of K9 Mask®, the world’s first air filtration mask designed for dogs, featured on ABC’s Shark Tank.
Kirby has also spent decades serving as a pastor and missionary, working internationally and across the United States to support communities in need. His passion for people, creativity, and problem solving drives everything he builds.
Today, he continues to lead, serve, and create from Austin, Texas.
Kirby in 1992
Kirby in 2026
Curated, Creative, and Just a Little Weird
TechTortillas.com is your destination to discover the best, newest, and most unique tortilla themed gifts and apparel for the whole family.
From game day outfits to conversation starters, every product is designed to celebrate the bold spirit of Texas Tech fans.
Join the movement. Stand out. Wear the tradition.
