Get Wrapped Up in the Game: Texas Tech Tortilla Style Fashion

You're at Jones AT&T Stadium, surrounded by a sea of Red Raider fans, and the crowd's energy is electric as the Texas Tech football team takes the field. But this time, something's different – you spot fellow fans dressed in eye-catching tortilla-inspired clothing, adding a delicious twist to the game-day experience. In this article, we'll explore how Texas Tech students and alumni are embracing tortilla-style fashion, thanks to the creative inspiration from and the passion of a dedicated Tech alum.

Texas Tech Red Reader Tortilla Toss Tradition new Generation Clothing Style Fashion

A Taste of Tradition

Before we dive into the trend, let's acknowledge the deep-seated tradition of tortilla throwing at Texas Tech games. The practice of throwing tortillas onto the field dates back to the '90s, and while it's no longer allowed, it remains a beloved symbol of Red Raider spirit. Now, thanks to and the innovative spirit of Tech alumni Kirby Holmes, this tradition is being celebrated in a whole new way.

The Birth of Tortilla-Style Fashion, a platform dedicated to all things tortilla-related, has become a catalyst for creativity and expression among Texas Tech students and alumni. Here's why tortilla-style fashion is gaining popularity:

  1. Unique and Eye-Catching: Tortilla-themed clothing is anything but ordinary. The intricate designs and earthy colors pay homage to this Tex-Mex staple, ensuring you stand out in the crowd.

  2. Spirit of Innovation: Texas Tech has a reputation for fostering innovation, and this trend is a testament to that spirit. Alumni like Kirby Holmes have harnessed their creativity to honor tradition in a fresh, imaginative way.

  3. Community Building: Wearing tortilla-style fashion to football games fosters a sense of community among Red Raider fans. It's a fun way to connect with fellow students and alumni who share your love for Texas Tech and its unique traditions. Your One-Stop Shop

To get in on the tortilla-style fashion trend, all you need is a visit to Here's what you'll find:

  1. Tortilla-Inspired Clothing: From tortilla-patterned T-shirts to hoodies with creative tortilla designs, the website offers a range of fashion options for fans of all ages.

  2. Accessories: Complete your game-day look with tortilla-themed accessories like hats, scarves, and even tortilla-shaped earrings.

  3. Exclusive Collections: Kirby, as the driving force behind, has curated special collections that showcase the best of tortilla-style fashion, with an exclusive touch of Red Raider pride.

Celebrating Traditions

Texas Tech students and alumni have always known how to celebrate tradition while embracing innovation, and tortilla-style fashion is the perfect example of this. Thanks to and the passion of a dedicated Tech alum, we now have a fun, creative way to honor the beloved tortilla tradition at football games. So, the next time you're gearing up for a Red Raider football game, consider adding a tortilla-inspired twist to your outfit – after all, it's a deliciously stylish way to show your school spirit.